The NJFPA Exchange quarterly roundtables bring Food Processors together to share what is working right now across the industry. Focused on real-world strategies and peer-driven insight, each session is designed to spark conversation, surface practical takeaways, and help processors navigate an evolving market with confidence. NJFPA Welcomes Food Processor Members to join the series!
Session 1: Go-To-Market Strategy & Channel Mix
Date: May 1, 2026
Time: 10:00 AM EST
Roundtable Overview
Join NJFPA for the first session in our Exchange rountable Series as we explore what is currently shaping go-to-market marketing strategies across the food and beverage industry. This conversation will highlight what is working now, how tactics are evolving, and where brands are finding the greatest opportunities to connect with both business and consumer audiences.
Topics Covered
• Consumer Marketing Mix: what is currently working best for the group
• Social Media & Influencers: how strategy has changed
• B2B vs. B2C: the blurred lines of sharing vehicles
• Earned Media & Content vs. Paid Advertising
Presented By
Alissa Davis
Whitepenny
Strategic Advisor, Food & Beverage
You MUST be logged into your NJFPA account to register. NJFPA Exchange Roundtables are for Food Processor Members only.
About the Presenter
Alissa Davis is a seasoned food marketing executive with more than 20 years of leadership experience across both B2B and B2C environments. With undergraduate and graduate degrees specializing in Food Marketing from Saint Joseph’s University, she has built a career rooted in deep industry knowledge and a genuine passion for the food business.
Alissa has held senior leadership roles at Golden Waffles, Advanced Food Products, and J&J Snack Foods, and began her career with Hershey Foods, Information Resources (IRI), and Advantage Sales & Marketing. She now consults for a variety of food brands in both the foodservice and retail space and is excited to be an active member of NJFPA.
Her passion is transformational growth and problem solving, from the production floor with operations teams to the boardroom with CEOs, and everywhere in between.
Alissa resides in Cherry Hill with her husband, two teenage boys, and Labrador. She enjoys spending her free time on the sidelines of her sons’ sporting events and volunteering with local organizations such as the Cherry Hill Food Pantry and The Neighborhood Center in Camden.
